A Manager Interactive Communication (MICA) graduate, experienced in project management. Interested in lifehacking, marketing, design, technology, (slow) coffee, science and project management.
Working on the #bierentweeten project
Atelier Vierkant is a company specialised in handmade ceramics. Because of the dawn of the iPad and the demise of Flash, their previous website had to be remade. This time without Flash and iPad friendly.
As MICA (Manager Interactive Communication) students we had four weeks time to think up and execute an entire marketing campaign. Our mission was to promote our education program to potential students in an enticing way.
We delivered two projects: A completely new website and "#bierentweeten", our prospecting campaign. For #bierentweeten our insight was digilog, combining digital with analog. We felt "analog" connections were much more valuable, though "digital" (twitter) allowed us to find the right profiles more easily. Students could register through our website (via tweeting) and meet with us for a drink to talk about their future plans.
We got the website online in just 3 weeks thanks to our talented web team. Working together was a real pleasure. I applied myself in project management, front-end html/css and photoshop.Visit project